Make your case.
I help leaders, experts, entrepreneurs and changemakers turn important ideas into persuasive communication that gets heard, understood and acted on.
Where do you need to make your case?
Persuasion Strategy
Work out who you need to influence, what matters to them, what might get in the way and the strongest case for action.
Ideas & Messaging
Clarify your ideas, sharpen your positioning and build messages people can understand, remember and act on.
High-Stakes Opportunities
Prepare for pitches, applications, interviews, proposals, negotiations and consequential conversations where the outcome matters.
Speaking & Presenting
Develop speeches, keynotes and presentations — and deliver them with clarity, confidence and persuasive impact.
The goal is the yes.
To achieve your strategic objective, at least one decision-maker — usually several — needs to say yes to the idea you’re proposing.
A merger. Regulatory reform. A major contract. Investment in your startup. A promotion. A book deal. A partnership. A new initiative.
The strategic communication is how you get there.
Persuasion, driven by strategy, backed by evidence.
Persuasion isn’t about vocal modulation, dramatic gestures or performing some outdated ideal of executive presence.
Words matter — enormously. But the right words aren’t chosen by instinct alone. They’re informed by behavioural psychology, persuasion theory and neuroeconomics — and shaped around the objective, the decision-makers, the evidence, the barriers to yes, and the strongest strategic path to getting there.
I bring more than 20 years of business experience, three master’s degrees across business and social change, and evidence-based expertise in persuasion and human behaviour to that work.
My background spans global marketing, negotiations and M&A, alongside years helping leaders, experts, entrepreneurs, researchers and changemakers make the case for consequential ideas.
So I don’t start with “How should you say it?” I start with “What do you need them to say yes to — and what will it take to get them there?”
20+ years
BUSINESS EXPERIENCE
3 Masters
BUSINESS & SOCIAL CHANGE
140+
SPEAKERS COACHED
Ways to work with me
Start with the outcome you need. Then choose the level of strategic support that fits.
1:1 Strategy, Consulting & Executive Development
Direct, 1:1 strategic support for individuals. Bring me the challenge or opportunity. I’ll bring the expertise.
Work directly with me on a defined strategic objective — from interrogating the idea and evidence, mapping decision-makers and barriers, and strengthening the case for action, through to preparing for the proposal, negotiation, meeting, pitch or keynote that follows.
Depending on the objective, our work may include strategic consulting, executive coaching, speechwriting, rehearsal, stakeholder preparation or decision-maker strategy. All work is drawn from your purchased hours, whether we’re working together live or I’m working independently on your behalf.
These 1:1 prices apply to work with individuals. Organisational consulting, professional development, workshops and speaking engagements are scoped and quoted separately.
Based in Brisbane, I work with clients across Australia and around the world, both online and in person. I travel nationally and internationally for client engagements.
Single Session
1 hour of my time
$750
USD
One focused strategic objective, challenge or opportunity
Use the hour for strategy, consulting, executive coaching, speechwriting or preparation
Ideal when one hour of focused judgement could materially improve the outcome
Essentials
3 hours of my time
$2,100
USD
Develop, test and strengthen one important objective over several touchpoints
Or use the hours across three distinct opportunities
Combine live strategic work with independent analysis, writing or preparation by me
Premium
5 hours of my time
$3,250
USD
Greater access for complex, consequential or evolving work
Go deeper across decision-makers, stakeholders, channels and scenarios
Combine strategic consulting, written assets, rehearsal and preparation as the objective develops
Priority scheduling when urgent issues arise
Purchased hours can be used for up to 12 months, giving you the flexibility to use them as the right challenges and opportunities arise.
Professional development for teams & organisations
Custom, evidence-based professional development designed around the outcomes your people, teams and leaders need to achieve.
Programs can focus on strategic persuasion and decision-maker influence, strategic negotiations for high-impact scenarios, leadership, high-performing teams and culture, or helping boards and executive teams kick off the strategic planning process with stronger questions, clearer priorities and greater alignment.
I also design programs for high-stakes communication, pitching and presenting — where the strategy, message and ability to influence key decision-makers are critical to the outcome.
For deeper leadership development, an initial intensive can be followed by ongoing 1:1 coaching and advisory support for members of the leadership team — tailored to the organisation’s priorities and each individual’s opportunities for growth.
Available as 90-minute, half-day, full-day, multi-day or linked multi-session programs, with ongoing support scoped to suit the engagement.
ELITE SIGNATURE KEYNOTE
Develop Your Elite Signature Keynote
A signature keynote isn’t just a polished speech. It’s the idea you want to become known for.
For many people, it comes at an inflection point — when they’re ready to make the next leap in their career, their business or their influence as a global thought leader. The keynote becomes a core articulation of their work: an idea they can take to prestigious stages, organisations and audiences around the world.
I work with you from the strategy up — locking in what you need the keynote to achieve, honing the idea, identifying the decision-makers, stakeholders and audiences you need to influence, and building the persuasion strategy to move them.
Then we develop the keynote itself: structure, speechwriting and editing, rehearsal and stagecraft — until the idea, argument and delivery are working together.
And the value extends well beyond the stage. The arguments, stories, framing and language we strategically craft can become part of how you make your case in critical boardroom discussions, high-level negotiations, media opportunities and other moments where your ideas — and your ability to persuade people of them — matter.
This is intensive, high-touch work for people with an important idea they’re ready to be known for.
Because of the intensity and depth of this work, I take on only a limited number of Elite Signature Keynote clients each year. Engagements are by application only.
APPLY TO DEVELOP YOUR KEYNOTE
KEYNOTES & SPEAKING
Book me to speak
I speak on persuasion, strategy, leadership — including women’s leadership — and the human factors that shape how people think, decide and act.
My keynotes combine evidence, business experience and practical ideas to help audiences see important challenges differently — and leave with something they can use long after the event.
ENQUIRE ABOUT A KEYNOTEOther ways to work with me
Engage me behind the scenes of your event, or learn with me online.
Event curation & speaker development
Bring me into your event from the strategy stage — to curate ideas, shape the program, identify and develop speakers, and create the conditions for important ideas to be heard and acted upon.
Online courses & live masterclasses
Learn with me online through practical, evidence-based courses and masterclasses. Start with How to Get the Gig, my self-paced course designed to help you turn your expertise into more speaking opportunities.
I was shocked by the significant difference just a few hours of Juanita’s one-on-one coaching time could make to my speech, presentation and confidence.
Jodie Bignall
CEO | Sustainable Rivers Champion | Speaker
Juanita is the kind of advisor one can only dream of having at their side when gearing up for a make-or-break presentation.
Heidi Androl
Reporter | Fox Sports & ESPN | USA
Juanita has all the knowledge, skills and mastery needed to teach thought leaders worldwide to present their ideas in a way that makes decision-makers sit up, pay attention and take action.
Dr George Blair-West
Psychiatrist | Author | Relationship Expert
READY TO MAKE YOUR CASE?
Let’s get them to yes.
If the outcome & impact matter and you need people to understand the case, say yes, then act, I can help you build the strategy, message and communication to get them there.
