Make your case.
I work with leaders, founders, experts and organisations to pressure-test consequential ideas, decisions and opportunities; strengthen the strategy and proposition; and build the case the right people can say yes to.
What are you trying to make happen?
Pressure-test the idea, product or initiative
Interrogate the strategy, evidence, assumptions, risks and readiness before you commit more time, money or credibility.
Make a consequential decision
Bring in an independent strategic perspective before you recommend, commit, invest, partner, launch or change direction.
Build the case for support
Strengthen the proposition, map the decision-makers and barriers, and prepare for an investor, distributor, funder, partner, board or other high-stakes conversation.
Prepare to persuade
Turn strong thinking into the proposal, negotiation, pitch, presentation, keynote or speech that needs to land.
The goal is the yes.
To achieve your strategic objective, at least one decision-maker — usually several — needs to say yes.
A merger. Regulatory reform. A major contract. Investment in your startup. A promotion. A book deal. A partnership. A new initiative.
But before you build the case, pressure-test what you’re asking people to back. Is the strategy sound? Does the evidence support the assumptions? Is the proposition strong enough? Is this the right ask?
The words and the delivery matter. But they come after the thinking.
Persuasion, driven by strategy, backed by evidence.
Persuasion isn’t about vocal modulation, dramatic gestures or performing some outdated ideal of executive presence.
Words matter — enormously. But the right words aren’t chosen by instinct alone. They’re informed by behavioural psychology, persuasion theory and neuroeconomics — and shaped around the objective, the decision-makers, the evidence, the barriers to yes and the strongest strategic path to getting there.
I bring more than 20 years of business and executive experience, three master’s degrees across business and social change, and evidence-based expertise in persuasion and human behaviour to that work.
My background spans executive leadership, organisational turnaround, global market development, negotiations and M&A diligence and integration, alongside years helping leaders, founders, experts, researchers and organisations strengthen consequential ideas and build the case for action.
So I don’t start with “How should you say it?” I start with “What are we trying to achieve, what needs to be true for it to work, and who needs to act?”
20+ years
BUSINESS EXPERIENCE
3 Masters
BUSINESS & SOCIAL CHANGE
10+ years
TEDx CURATION & DEVELOPMENT
Ways to work with me
Start with the outcome you need. Then choose the level of strategic support that fits.
1:1 Strategy, Coaching, Consulting & Speechwriting
Direct strategic support when something consequential is in front of you.
If you have a defined challenge or opportunity, simply choose the amount of time you need and purchase it online. No discovery call or proposal required.
Bring me the decision, idea, initiative, proposition, negotiation, pitch or ask. We can use the time to pressure-test the strategy, evidence and assumptions; map decision-makers, stakeholders and barriers; strengthen the proposition and case for action; or prepare for the consequential communication that follows.
Your purchased hours are exactly that — hours of my time. Use them for live strategy, coaching or consulting with me, for independent speechwriting, analysis, editing or development work performed by me, or for a combination of both.
These 1:1 prices apply to work with individuals. Organisational consulting, professional development, workshops and speaking engagements are scoped and quoted separately.
Based in Brisbane, I work with clients across Australia and around the world, online and in person, and travel nationally and internationally for client engagements.
Single Session
1 hour of my time
$750
USD
One focused strategic objective, challenge or opportunity
Use the hour for strategy, consulting, coaching, decision preparation, speechwriting or high-stakes communication
Ideal when one hour of focused judgement could materially improve the outcome
Essentials
3 hours of my time
$2,100
USD
Develop, pressure-test and strengthen one important objective over several touchpoints
Or keep the hours available across several consequential decisions, opportunities or conversations
Combine live strategic work with independent analysis, writing or preparation by me
Premium
5 hours of my time
$3,250
USD
Greater access for complex, consequential or evolving work
Go deeper across strategy, evidence, decision-makers, stakeholders, risks and scenarios
Combine live strategic work with independent analysis, writing, rehearsal and preparation as the objective develops
Priority scheduling when urgent issues arise
Purchased hours can be used for up to 12 months, giving you the flexibility to use them as the right challenges and opportunities arise.
Professional development for teams & organisations
Custom, evidence-based development designed around the work your people need to do — and what your organisation needs them to make happen.
Programs can focus on strategic persuasion and decision-maker influence, strategic negotiations for high-impact scenarios, leadership, high-performing teams and culture, or helping boards and executive teams kick off the strategic planning process with stronger questions, clearer priorities and greater alignment.
I also design programs for high-stakes communication, pitching and presenting — where the strategy, message and ability to influence key decision-makers are critical to the outcome.
For deeper leadership development, an initial intensive can be followed by ongoing 1:1 coaching and advisory support for members of the leadership team — tailored to the organisation’s priorities and each individual’s opportunities for growth.
Available as 90-minute, half-day, full-day, multi-day or linked multi-session programs, with ongoing support scoped to suit the engagement.
ELITE SIGNATURE KEYNOTE
Develop Your Elite Signature Keynote
A signature keynote isn’t just a polished speech. It’s the idea you want to become known for.
For many people, it comes at an inflection point — when they’re ready to make the next leap in their career, their business or their influence as a global thought leader. The keynote becomes a core articulation of their work: an idea they can take to prestigious stages, organisations and audiences around the world.
I work with you from the strategy up — locking in what you need the keynote to achieve, honing the idea, identifying the decision-makers, stakeholders and audiences you need to influence, and building the persuasion strategy to move them.
Then we develop the keynote itself: structure, speechwriting and editing, rehearsal and stagecraft — until the idea, argument and delivery are working together.
And the value extends well beyond the stage. The arguments, stories, framing and language we strategically craft can become part of how you make your case in critical boardroom discussions, high-level negotiations, media opportunities and other moments where your ideas — and your ability to persuade people of them — matter.
This is intensive, high-touch work for people with an important idea they’re ready to be known for.
Because of the intensity and depth of this work, I take on only a limited number of Elite Signature Keynote clients each year. Engagements are by application only.
APPLY TO DEVELOP YOUR KEYNOTE
KEYNOTES & SPEAKING
Book me to speak
I speak on persuasion, strategy, leadership — including women’s leadership — and the human factors that shape how people think, decide and act.
My keynotes combine evidence, business experience and practical ideas to help audiences see important challenges differently — and leave with something they can use long after the event.
ENQUIRE ABOUT A KEYNOTEOther ways to work with me
Engage me behind the scenes of your event, or learn with me online.
Event curation & speaker development
Bring me into your event from the strategy stage — to curate ideas, shape the program, identify and develop speakers, and create the conditions for important ideas to be heard and acted upon.
That might be a one-off event — a major milestone, a grant-funded initiative or a consequential convening — or you might bring me in to establish or strengthen an event model, develop the curation principles, operating guidelines and processes, embed them with your internal team, then hand over an event model they can confidently run as business as usual.
Online courses & live masterclasses
Learn with me online through practical, evidence-based courses and masterclasses. Start with How to Get the Gig, my self-paced course designed to help you turn your expertise into more speaking opportunities.
I was shocked by the significant difference just a few hours of Juanita’s one-on-one coaching time could make to my speech, presentation and confidence.
Jodie Bignall
CEO | Sustainable Rivers Champion | Speaker
Juanita is the kind of advisor one can only dream of having at their side when gearing up for a make-or-break presentation.
Heidi Androl
Reporter | Fox Sports & ESPN | USA
Juanita has all the knowledge, skills and mastery needed to teach thought leaders worldwide to present their ideas in a way that makes decision-makers sit up, pay attention and take action.
Dr George Blair-West
Psychiatrist | Author | Relationship Expert
READY TO WORK ON IT?
Something consequential in front of you?
If a decision, idea, initiative, proposition, negotiation, pitch or ask matters enough that you want an experienced strategist on your side of the table, bring it to me before the moment arrives.
We’ll work out what needs to be true, what needs strengthening and what it will take to get the right people to act.
